Case Studies — OEM & ODM Hair Brush Projects

Wet detangling hairbrush development project

ODM · Mold Development

Wet & Dry Detangling Brush — From Sketch to Shelf

A North-American beauty brand needed a gentle detangling brush for wet hair without developing tooling themselves.

Challenge

The client had only a rough idea and a competitor sample. They needed a differentiated design, soft-yet-resilient bristles, and a retail-ready product within one season.

Our Solution

We proposed our existing WDH2351 platform, adjusted the handle curvature and rubber pad hardness, opened a custom logo mold for the handle, and provided 3D prints for approval before mass tooling.

Result

First article in 12 days, mass production in 35 days. Reorder placed at 2× initial quantity.

Market: North AmericaQty: 30,000 pcs/first orderLead time: 35 days

Private label cushion brush set for e-commerce

OEM · Private Label

6-Piece Cushion Brush Set for an Online Seller

An e-commerce seller wanted a boxed brush set under their own brand for marketplace launch.

Challenge

Tight budget, small first order and a hard launch deadline — typical for a first-time private-label buyer.

Our Solution

We adapted our WDH60 six-piece cushion set, printed the client's logo on handles and color box, and supported a low MOQ by sharing the season's production run.

Result

Delivered in cartons ready for FBA warehousing; the set became the client's best-selling SKU that quarter.

Market: Cross-border e-commerceQty: 5,000 setsMOQ friendly

Hair coloring brush and bowl kit project

OEM · Custom Kit

Coloring Brush & Bowl Kit for a Salon Academy

A salon training academy needed durable coloring kits with custom colors matching their brand identity.

Challenge

Standard kits were too flimsy for daily classroom use, and the client wanted brand colors on every component.

Our Solution

We color-matched brushes, bowls and tinting combs to the academy's Pantone references, thickened the bowl wall, and delivered kits pre-assembled per set.

Result

Annual framework order signed; kits now supplied to 12 academy branches.

Market: Salon / EducationQty: 20,000 kits/yearCustom colors

Wide tooth comb supply for hotel amenities

Supply Program

Hotel Amenity Combs — Steady Annual Supply

A hotel amenities distributor required reliably stocked, simply packed combs for hospitality chains.

Challenge

Fragmented monthly volumes, strict hygiene packaging and zero tolerance for delivery delays.

Our Solution

We reserved monthly production capacity, packed individual combs in sealed poly bags, and hold buffer stock for this program.

Result

Three years of on-time delivery; program expanded to include mirrors and shoe horns.

Market: HospitalityQty: 100,000+ pcs/yearBuffer stock

Promotional Gifts

Folding Brush with Mirror for a Brand Campaign

A marketing agency needed a compact giveaway gift for a beauty brand's roadshow across multiple cities.

Challenge

Gift items must feel premium, carry multi-color logo printing, and be delivered city by city on a fixed event calendar.

Our Solution

We used our WDH2390 folding brush with mirror, applied the sponsor's two-color logo, and split shipments to match each event date.

Result

50,000 units delivered across 8 events with zero defects reported.

Market: PromotionalQty: 50,000 pcsSplit shipments

Eco · Sustainable Line

Wooden Brush Line for an Eco Brand

A European brand launched a sustainability-focused line and needed FSC-style wooden brushes with plastic-free packing.

Challenge

The brand required natural materials, recyclable-only packaging and documentation for their eco claims.

Our Solution

We developed wooden cushion brushes with natural bristles, kraft-paper sleeves, and provided material certificates supporting their audit.

Result

The line launched in 6 EU retail chains; second season doubled the order.

Market: EuropeQty: 15,000 pcs/seasonPlastic-free packing